Pay Per Click ; A Sponsored Online Advertising
Wednesday, April 19th, 2017 | Author:
  1. What is Pay per Click?

To define ‘Pay Per Click’, it’s is a type of internet marketing in which advertisers pay a small charge each time, when one of their advertisements are clicked. In another way, it’s simply purchasing visitors to a particular website, rather than getting those visits naturally. These visitors may or may not benefit the website owner. Basically in the long run, PPC is the ideal way to gain more traffic to your website and can potentially conserve money and time.

  1. Pay Per Click Advertising through Search Engine:

Even though, there might be several form of Pay per Click advertising, the most prominent form is Pay per Click through a Search engine. Advertisers bid on keywords that is highly associated with their website or business so that users which are in need of them find them quickly during their search on any search engine. When an internet user enters a particular word in to a search engine, and if that word matches the list of advertiser’s keyword or content, the PPC ad of the advertisers website pops out and may be displayed at the top of the search results. The pay per click advertisements are usually placed as sponsored ads or sponsored links in search engines, where they are most visible and the user is more likely to see and click it.

III. Selecting the right list of Keywords:

In order for your website to stand out from the crowd and be at the top of the search page, you need to pick the perfect keyword, which matches your content or business. Picking the right keywords which are relevant to your company or content takes time and effort. Doing it by oneself will require intense researching process of keywords and organize them into groups to benefit you and your website. Instead of doing a self-research and endingup with the wrong keyword, you can hire Pay per click management services to do the job for you.

  1. Brief guide on Google AdWords:

One of the most famous Pay per click management services out there is none other than ‘Google AdWords’. The user has to pay a charge for the entire service, and that all, rest all including researching is handled by them. This ‘AdWords’ platform helps website owners and businesses to make advertisements that are displayed on Google’s search engine. On this platform, users place their bids on keywords and pays for each click that is received by their advertisements. Each time a search is done, Google swims into the pool of ‘AdWords advertisers’ and selects a set of websites to display on their search results page. The websites are picked on the basis of quality and relevance of the website’s keywords and ad campaigns along with the size of their keyword bids.

  1. Final Verdict:

To conclude, Pay per click advertisements are not only beneficial to internet users, but also to the advertisers. Advertisers reach their targeted users and only needs to pay the fee, when their ads are clicked. For the internet users, it’s helpful as they get to find the most relevant or at times the exact thing, which they were searching for.

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