Peter Glass Hired As Chief Marketing Officer By US Sailing
Thursday, October 04th, 2018 | Author:

The National Governing Body of Sport, US Sailing, has included a new member as a part of the leadership team by hiring Peter Glass. Peter Glass is the sports branding and marketing professional and the management is confident about his efficiency. Glass is the native of Chappaqua, New York and is all geared up to lead US Sailing’s Marketing & Communications Department.

Glass said there is nothing he could think of which is more worth than working with passionate and energetic sailors across the country. There is a wide range of community and recreational sailing for athletes from elite level who would represent the U.S. in the Olympic stage. The team is dedicated to keep the sailing community engaged and bring out the excitement and passion on the water to fresh sailors and supporters. There are a whole lot of opportunities on the horizon for both future and present partners. Glass said he is grateful for the chance and looks forward to work closely with sailors and his new sailing community.

Jack Gierhart, the Chief Executive Officer, said Glass is well versed with the NGB surroundings and acquires vast knowledge and expertise in sports marketing, data analysis and digital content. The biggest advantage of hiring Glass is that he connects well with current and future sailors. He has an ability to understand all about participatory sport and ways to utilize the marketing tools and strategies to drive growth, engagement and awareness, and clean sailing.

Peter Glass is indeed an ideal choice for US Sailing as the company believes in implementing innovative strategic plans and addressing the opportunities so as to provide a healthy future for sailors. Glass is well versed with the National Governing Bodies as he has served for 8 years in U.S. Ski & Snowboard as Marketing Director and Sails & Multi Channel Content Production in Park City, Utah.

Category: Business Setup