The New Trends on the SEO Process for Your Support
Friday, August 24th, 2018 | Author:

On-site optimization consists of tracking recommendations for site structuring, design and development, recommendations made by search engines. From LinkHelpers Phoenix SEO all your expectations for the same will be fulfilled.

These refer to:

  1. The titles of the pages and their description (the title of the page is as specific as its content, and the description summarizes and emphasizes the content of the page)
  2. Syntax of permanent links
  3. “breadcrumbs” the permanent display of the visitor’s place on your site
  4. Internal links (links from your site to other pages of the same site)
  5. Visually formatting the text (using H1, H2, H3, etc.)
  6. Personalized error page (error 404)
  7. Image optimization (each image present on your site should contain an alternate title and a short description, each image should be the right size for a website)
  8. The loading time of your site pages (which, as you probably suspect, should be a very short one, otherwise you will lose visitors who are not patient)
  9. The presence of the article author’s Google+ account on the site
  10. Reactive (or adaptable) design: Your site needs to change its display according to the device it is accessing. A good website will look good and will be easy to use on both your PC and your tablet and phone)
  11. The presence of the sitemap.xml file (it helps search engines better index your site)
  12. Quality content, always fresh (did you enter the second time in a store that has just standing?)
  13. Links to other sites (links from your site to others)
  14. The presence of Google Analytics and Statistics.

Optimize Off Site

In addition to the steps you can take directly to your site (On-Site Optimization), to improve your positioning in search results, you’ll need to use Off Site optimization techniques.

Off Site Optimization is also known as “link building” (getting links from outside to your site). But the meaning of this phrase changed radically in 2017, when the implementation of Google’s new positioning algorithms also affected the sites and domains. Until a few months ago, the link building is about getting links from anywhere (following not very complicated procedures such as making directories), this is no longer the case. Now the quality of these links counts a lot (at least for Google). Simply link building, as it was practiced until the beginning of 2017, died. Now the focus of search engines is on quality, not on quantity.

Links to your site can help you be better positioned in search results if they come from quality websites. The reverse of the medal is that links from bad reputation sites (paid links, article directories, link farms) will push you down with all your efforts to optimize your site.

Category: SEO